Roche Diabetes Social Media Summit: My Turn.
After attending the Roche Diabetes Social Media Summit last week, I have an overwhelming urge to shout, “GOOOOOOOOOO TEAM!”
Anyone else? No? Just me? Ah well….
The Roche Summit has been reviewed by, like, everyone else already, but here’s my take on it. First, it was AWESOME to see everyone. Some I’d met before, some I hadn’t, and as someone who is uber-excited to travel and meet people with diabetes, this is kind of my thing.
Second, it was great to finally brainstorm, in a room, with other people, about how we can help pharmas communicate with people with diabetes and also how we, as patients, can help communicate and educate those who are “off the grid” so to speak.
Here’s where my honest opinion comes in: As someone who works professionally helping companies work inside the social media sphere, I was under the impression that we were going to be talking about the best ways to conduct blogger outreach campaigns, what we like about companies on Twitter or blogs, etc. About three-quarters of the conversation was on this exactly. But the other 1/4 had nothing to do with it, namely, comments and inquiries about why test strips cost so much.
The marketing department does not set the price for test strips so bitching about it is probably not going to get you anywhere. The point of the conference, I believe, was for patients to discuss best ways for Roche to communicate to bloggers and to patients in general. Harping on the fact that Roche charges $1 a strip had NOTHING to do with communication strategies and tactics. Communication strategies and tactics are put in place REGARDLESS of the product’s price. Yes, it’s good to know that people think test strips cost too much, but harping on the fact that there are millions of people uninsured is probably not going to influence Roche’s social media communication strategy. Yes, it’s something that’s really, really frustrating. Yes, it’s a bitch to pay $140 a month on test strips. Yes, to all of the above complaints. But that wasn’t the time or place for it, in my opinion. We had such a limited amount of time to discuss the problem of educating people with diabetes about how to use their medical equipment AND to discuss Roche’s communication strategy that I felt the talk of insurance was a complete disruption – or at least did not need as much time as was spent.
That said, the Roche Diabetes Social Media Summit has reinvigorated my passion for creating a conference for adults with type 1.
Except, I’ve decided I’m not going to create a conference for adult with type 1.
I am going to create something EVEN BETTER.
But I’m not quite ready to announce it yet, but I just wanted to let ya’ll know (because a few people had asked or mentioned it) that I really am going to try to put something together for all of us.