I am in love with Rita.
I have an obsession.
It’s a sweet, tasty obsession, perfect for the upcoming sweltering summer season.
It’s Rita’s water ice. And I am in love.
I first had Rita’s water ice when I came to visit my friend D in Philadelphia during the summer after my freshman year in college. I had never had it before, and it’s hard to describe to people who have never had it. A lot of people describe it as being like a 7-11 slurpee, but slurpee’s have thicker ice crystals and you drink it through a straw. Water ice, on the other hand, is much smoother, almost like ice cream, and you eat it with a spoon. However, water ice does not have any cream in it, so it’s not gelato or ice cream.
After debating with many people about what water ice actually, I finally asked the store manager of the Hoboken location last summer. He told me that they flavor the water and then freeze it, but because it has so much sugar in it, it doesn’t freeze completely. Then they chop it up into microfine bits. I guess with slurpees they make the ice part and then add they syrup, so that’s why water ice sometimes has a thicker consistency to it.
My all-time favorite flavor is Mango. But I also like Lemonade, Strawberry and Cherry. While I usually eat the regular flavors – which have a TON of sugar – they also have a wide variety of sugar-free flavors for the more carb-conscious PWD.
Rita’s is only available on the East Coast, and it’s basically why I moved here. Okay, not really. But it would be a pretty funny reason! I think a couple of the southern states, like Texas, have it too. On Friday, March 20, they are going to have a special first day of spring celebration, giving out free water ice. You can get more info about that on their website, and you can find the location nearest you here.
Once you go Rita’s, you’ll never go back.
(P.S. Rita’s did not ask or pay me to write about them. This is pure, unadulterated love, folks).